A contemporary fashion jewellery brand, inspired with pop-art illustrations, launched in Korea by BORAM SEO in 2014. ‘high cheeks’ is renowned for its expression of positive energies. It started with costume jewellery but is extending its umbrella to mini bags, clothing, shoes, etc. Designer wants to utilise formulaic elements combined with new thoughts in 'high cheeks'. To make every design a statement piece, she always thinks out of the box and departs from the standard patterns.

The brand is widely supported by a lot of K-POP stars and celebrities, e.g. PARK SINHYE, KONG HYOJIN, GIRLS GENERATION, KRYSTAL @ f(x), 4MINUTE, BoA, …..etc.