JKOO was established in London, February2010.

The name of the brand derives from the initials of the two head designers Jinwoo.Choi and Yeonjoo.Koo.

Both designers have studied Men’s Wear at Central Saint Martins in London, where they have gained background in the traditional British Men’s tailoring techniques.

They have incorporated their knowledge in Men’s wear to establish unique Women’s wear brand that mirror the tailoring techniques of Men’s wear that creates classic yet contemporary looks.