“SUPER MOVES TO” Pop Up Store
Italian fashion eyewear brand, SUPER, has always been about innovation and expression. Hand-made in Italy to the highest possible standards, SUPER eyewear has shown its creativity by launching a travelling project called “SUPER MOVES TO”, which brings limited edition sunglasses to selected reputable stores across the globe. To celebrate SUPER’s 3rd anniversary in Hong Kong, the brand finally extends “SUPER MOVES TO” to Asia and has partnered with Lane Crawford to launch its very first pop-up space in Asia first at Lane Crawford ifc on September 6, 2013, just in time for the return of the iconic shopping extravaganza event of the year, “Fashion’s Night Out” and in Beijing on (Month), 2013 afterward.
In honour of the pop-up collaboration, SUPER and Lane Crawford joined forces to release two limited edition unisex sunglasses inspired by this season’s studs and camouflage trend and comes in SUPER’s most popular FLAT TOP silhouette frames. The limited edition sunglasses are available exclusively across all Lane Crawford stores in Hong Kong.